Have you ever found yourself texting or emailing a friend, noticed the ‘red squiggly error line’, and totally ignored it, due to the faith you have in the Autocorrect function? Have you found yourself recording a terrible pop song, only to find that it sounds totally awesome on high rotation radio thanks to Auto-Tune?
Google recognised early that technology is making us totally dumb, and their ‘Did You Mean?’ feature has spared many blushes and saved countless hours in finding the stuff we want.
Grey Istanbul’s recent award winning campaign rolls out a number of humourous misspellings, illustrating that ‘Google knows what you mean, even if you don’t’. Jetleg becomes jetlag, astronut becomes astronaut, and battlesheep becomes battleship.
It’s slightly concerning that the basic ability to spell is being lost, but at the base level, it at least saves a few seconds of proofreading time! And, no matter how good the technology gets, it will always throw up some serious curveballs. Check out Gdumb for some serious giggles on what Google thinks we want to find. Baby diaper cake, anybody?
Hat-tip to @inspirationroom for the Google images.
Editor’s note: the ‘red squiggly error line’ was only used three times in the composition of this piece.
