For any viewers who caught the Spring Racing Carnival this year on Channel 7, they would have come across the 30 second version of this Longines ad. Beautifully shot, displays all the characteristics of a luxury brand. But wait… fast forward to the 1:46 min mark, Bollywood star Aishwarya Rai Bachchan seems to go all Bruce Lee in Enter The Dragon! Now, I’m not a lip reading expert, but to me it doesn’t look like she says ‘You make my head spin’.
Does anyone else find this very disconcerting, and defeat the purpose of using global creative? I’m sure in hindsight, an extra 2 sec shoot for the end frame would have been ideal, for the markets it would run in. It just creates somewhat of a disconnect to the beautiful story they’ve just told, and doesn’t scream ‘luxury brand’.
