Tag Archives: Intellectual Property
Why aren’t more store names this brilliant?
What’s in a name? What makes a good business name? John Smith Footwear is probably a fine business title if you are indeed John Smith, and you sell shoes. It’s certainly not incorrect. But what about something more inspirational? Foot … Continue reading
Filed under Pop BRiefs
BRandMan: How do you like this Apple, Woolies?
Woolworths and Apple logos Interesting news from the Brisbane Times this morning that Apple, the California-based technology company, wants to stop Australia’s largest retailer Woolworths from using their new-ish logo. Woolworths insists its new logo is a stylised W, … Continue reading
Filed under BRands and ADs
