Tag Archives: New Product Development
4 Days In Rio OR ‘The Small Things Are The Big Things’.
Socks. Hardly the most inspiring product category in the world. And fairly difficult to create a point of difference in the ‘black business socks’ line, right? Not necessarily. What if, as a manufacturer, you thought about the things consumers might … Continue reading
Filed under BRands and ADs
PopBRiefs: DJ Hero spinoff leads to further Guitar Hero brand extensions (Part 2)
After the obvious popularity of the proposed Maracas Hero III: Legends Of Rock game (featuring Bez from The Happy Mondays), Guitar Hero have expanded the search for the next big innovation in interactive gaming. For all blues fans and … Continue reading
Filed under Pop BRiefs
Little Vegemites unhappy about iSnack 2.0 branding
There’s a lot of unhappy little Vegemites at the moment, following Saturday’s announcement in the AFL Grand Final of iSnack 2.0 as the name of the new Vegemite product. It is the first new Vegemite product in 85 years, described … Continue reading
Filed under BRands and ADs
BRandMan: If Kyle Sandilands was a product (PART 2)
Following the overwhelmingly positive feedback for the Kyle lemon soft drink yesterday (and of course demand for the Hugh Hefner endorsed Snuggie), BR.AdMan has looked into other areas of new product development for Mr. Sandilands, following his imminent and permanent … Continue reading
Filed under BRands and ADs
BRandMan: Brand Endorsements – If Kyle Sandilands was a product
Numerous brands in the past couple of weeks have announced the launch of new campaigns, featuring brand ambassadors. Milo is launching a new TVC on the 13th September featuring Michael Clarke, celebrating the brand’s long-running support of junior cricket, and … Continue reading
Filed under BRands and ADs
